Empower patients to make informed decisions about their medication expenses


Medication affordability resources to inform the doctor about therapy pricing and potential discounts are a ‘dime a dozen’. What about the patient who has to pay for the medications? Why do 49.5% of patients say surprise cost led them to leave the pharmacy without their Rx. We are failing patients in the American healthcare system. Don’t they deserve to know how much their medication will cost them before they get to the pharmacy counter, and to know about ways to save if there are options that are cheaper than their insurance? The answer is “yes”!


Health systems across the country are implementing RxLink to empower patients to take control of their healthcare costs as escalating costs of prescription represent a formidable barrier to healthcare access. The financial burden of high drug prices can adversely affect patients’ adherence to prescribed treatment regimens and, ultimately, their overall health. It is imperative that health systems address this challenge and actively support patients in navigating the complex world of medication discounts.


One of the most significant challenges is the gap in patient awareness regarding medication discount programs. Patients often rely on healthcare professionals for guidance, but this vital information is not consistently provided during clinical encounters. GoodRc recently shared a study on access and affordability across specialties with quotes by prescriber that highlight the issue at hand:


“We rarely hear beforehand that a patient can’t afford their Rx. Only after a patient talks to a pharmacy.”


“If patients do a bit of research and drive a bit, they can find their Rx for orders of magnitude less.”


“A lot of patients just don’t know that there are drug coupons out there.”


RxLink bridges this awareness gap by proactively engaging the patient, personalizing the MedMap™ Rx savings plan to each patient and offering providers a tool that scales at high patient volumes across an entire health system.


RxLink is a revolutionary product that equips health systems to empower their patients in managing their medication expenses. Here’s why RxLink is crucial tool for your organization now:

  • Comprehensive Information: RxLink provides patients with up-to-date and comprehensive information about their exact out-of-pock financial responsibility and available medication discount programs, ensuring that patients are well-informed.
  • Streamlined Communication: RxLink facilitates effective communication between healthcare providers and patients regarding medication costs, helping patients make informed decisions.
  • Mitigating Patient Confusion: Patients often encounter confusion and frustration when trying to navigate the complex landscape of healthcare discounts. RxLink simplifies this process.
  • Encouraging Engagement: Health systems can use RxLink as a means to encourage patient engagement and proactive participation in managing their healthcare expenses.


As prescription costs continue to rise, empowering patients to take an active role in managing their healthcare costs becomes increasingly crucial. With RxLink, health systems can make a significant impact on patient affordability and engagement. This initiative is a powerful step towards ensuring that patients are well-informed, empowered, and equipped to navigate the complex world of medication costs. Ultimately, it strengthens the patient-provider partnership and contributes to better healthcare outcomes. RxLink is a valuable tool that not only educates but also empowers patients to make informed decisions about their medication expenses, thus enhancing the overall quality of healthcare delivery.