The Importance of Exploring Lower Cost Alternative Medications


In an era where healthcare costs continue to rise, accessing affordable medications is a crucial concern for patients. RxLink, a patient medication affordability app, is dedicated to empowering individuals by providing resources to lower the cost of their medications, helping patients save money while maintaining their well-being.


Often, patients can switch to alternative medications with the same active ingredients and therapeutic effects, but at a significantly lower cost based on their health plan’s drug formulary. RxLink helps patients realize substantial cost savings by providing pricing visibility to support a conversation with their physician. When exploring these decisions, patients and physicians should be mindful of the following: 


  • Equivalent Efficacy: understand the bioequivalence of alternative medications.
  • Safety and Quality: review regulatory standards and certifications for alternative medications, reassuring alternative medications are safe and reliable for use while maintaining the patient’s well-being.
  • Accessibility and Availability: confirm availability at local/preferred pharmacies.
  • Advocacy for Patient Affordability: empower patients to explore lower-cost alternatives by leveraging RxLink to surface relevant cost-saving coupons and discounts.


Utilizing RxLink to explore lower alternative medications is a simple and user-friendly process. Patients can be proactively directed to RxLink through partnership with their provider or health system, free of charge. The app’s medication price visibility function enables users to easily access discounts and understand when they should explore alternative options with their doctor. By promoting the exploration of lower alternative medications, RxLink empowers patients to make informed choices while saving money and experiencing better outcomes.